IS TikTok the New Google?

“BRB, Googling on TikTok like everyone else.📱”

Sound familiar? These days, people aren’t just turning to Google for answers—they’re heading to TikTok. From discovering the best new restaurants to finding products they didn’t even know they needed, TikTok is quickly shaping how people search for information.

In fact, TikTok isn’t just a social media platform anymore—it’s becoming a search engine. And if your brand isn’t creating content with search in mind, you’re missing a huge opportunity to show up where your audience is already looking.

So, how can you make sure your content gets found?

4 Ways to Optimise Your TikTok Content for Search

✅ Use keywords in captions & on-screen text
Think about the words your audience is typing into search. If you’re a coffee shop in Belfast, “best iced latte Belfast” could be a keyword you use in your captions and text overlays.

✅ Say the keywords out loud
TikTok’s algorithm picks up on what you say in your videos. Speaking your keywords increases the chances of your content ranking when someone searches for that topic.

✅ Tag your location
Location tags help TikTok connect your content to people searching nearby. Perfect for local businesses who want to reach customers close to home.

✅ Answer the questions your audience is asking
Think FAQs but in video form. If people are always asking “What should I wear to Pilates?” or “How do I install acoustic panels?”, create short, engaging videos that answer those exact questions.

The Takeaway

Your audience is searching—just not always on Google. If your brand isn’t building a TikTok presence with search in mind, you’re leaving visibility (and potential customers) on the table.

👉 Ready to build your TikTok strategy? Contact us and let’s make sure your brand gets found.