How to Improve Your Instagram Profile in 2025
Your Instagram profile is your digital shop window - it’s the first thing people see when they discover your business online. Within seconds, potential customers will decide whether to follow, engage, or click away. That’s why getting the basics right is so important. At Mambo, we help businesses build profiles that attract the right audience and drive real results. Here’s how you can do the same.
1. Crafting the Perfect Instagram Bio
Your bio is prime real estate. It should clearly explain who you are and what you do. Keep it short, engaging, and easy to read:
Stick to four lines or less (avoid the dreaded “more” cut-off).
Use a list format or 1–2 short sentences that highlight what you offer.
Include emojis for personality—but don’t overdo it.
Add an external link (website, booking page, or Linktree).
Make sure your CTA buttons (Call, Message, Book Now, etc.) are set up.
And don’t forget your profile picture—it should be clear, professional, and instantly recognizable (logo or a friendly face).
2. Instagram Highlights That Actually Work
Highlights are like your website’s navigation bar. They’re the perfect way to answer common questions and showcase what you offer.
Keep your cover photos simple and uniform—this makes your profile look polished.
Use short, clear text for titles (avoid long words that cut off).
Aim for 3–7 highlights to avoid overwhelming your audience.
Think of highlights as mini folders for your business: services, testimonials, FAQs, behind-the-scenes, or special offers.
3. Pinned Posts to Make the Right First Impression
New visitors won’t always scroll through your entire feed. That’s where pinned posts come in. By pinning 2–3 posts to the top of your profile, you can instantly showcase:
Who you are
What you offer
Why people should follow you
These posts should act as your introductory handshake, helping potential followers quickly understand your brand and decide to stick around.
Final Thoughts
Improving your Instagram profile doesn’t have to be complicated - it just takes a bit of strategy. Focus on making your bio clear, your highlights useful, and your pinned posts welcoming. With these three simple tweaks, you’ll create a stronger first impression and turn more visitors into loyal followers.
At Mambo, we specialise in helping businesses like yours level up their social media presence. If you’d like support creating a profile that truly stands out, get in touch - we’d love to help.